Many people do not take speed into their website design. This is a mistake, a fast web page helps keep perspective customers from leaving. Many times, people have slow internet, or they are using a phone or tablet to access your site. Not only that, but in SEO algorithms, speed does play a factor in determine search results. If your site runs faster, it will get a boost, and it is much more likely to appear in the top results. Here are some ways that you can optimize your site to run faster.
Anytime someone goes to a website, they have to download everything on that page, whether it be text, images, or anything else. So, it is important to design a website that is not large, so the download is fast. You can resize photos to help the speed of your site. Be sure to leave off heavy images that are more than 100 kilobytes. Some sites have images that are more than 1 meg, this is a mistake. Also, leave out any video or audio as that can cause the site to lag, Flash especially can cause problems for web browsers. Limiting the file sizes is the easiest way to ensure a quick loading website.
There is a way to speed up your site with an important application called gzip. This helps the speed by reducing the amount of bandwidth being sent over the network, up to half. Gzip works by compressing the data that is sent over the network. Another way to speed up loading times is to use CSS when possible. The rule of thumbs is to use CSS when it is available. This will ensure fast loading times of images.
In the end, the best way to ensure a fast loading site is to make it small. Not small in content of course, but leaving out large images, videos, or music files. Many users still access sites with cell phones, dial up internet, or old computers. Not only will they appreciate the quick loading times, so will the major search engines. There are free sites that you can go to where they will analyze your site speed. They can tell you how fast your site is versus other sites, and even give recommendations on how to speed up your site. When designing and setting up a site, site speed should be taken into consideration.
Cohesive Web Design
330 E Greenville St
Greenville, SC 29601