Whether you are just putting together your website or you find that you need to revamp a website that simply is not doing you any favors, you need to think about adding video. While there are plenty of arguments against adding video to your website, it is important to remember that those videos are typically about people who implement video poorly. When you take the time to implement a video production in a concise and conscious fashion, it is a serious advantage for your business.
In the first place, video engages more senses than text. When you have a text-only site, you’ll find that the people who come to it are only engaged visually. Even adding a few good images will not change that. Because they are only engaged visually, it will be easier to lose them to other distractions. If you have video on your site, you are engaging them both visually and through audible channels. Because of this, your content requires more of their attention, making it more likely that they will stay to listen to you.
You will also find that having a video of yourself on your website creates an immediate bond between you and the viewer. Suddenly, you are not simply a few lines of text on a web page; you are a real person, and they have a closer association with you than they would have otherwise. It is easy to dismiss something that you read; it is less easy to dismiss something that someone tells you, no matter who it is. When you appear on the screen and you talk directly to the viewer, you are creating an exchange that is more intimate than text.
It increases the technology level of your site. When people search on the Internet, whether they are looking for goods or a consultation service, they expect the sites that they go to to be professional. With plenty of big sites adding video content, is this something that you can afford to miss out on? The nice thing about video is that it is associated with big companies, though any savvy smaller company can add it to their repertoire. If you want to make sure that your site looks professional, this is one way to do it.
Using video on your site will also increase the chances that people will be able to to find you on the search engines. Google and the other search engines do index video media, and as long as you tag your videos accordingly, you can get more hits.
At the end of the day, the key is to make sure that your website is as attractive and as compelling to your customers as possible, so consider what video can do for you. Putting video on your site is a relatively small investment, but it can make an enormous difference in the way that people see you.
Cohesive Web Design
330 E Greenville St
Greenville, SC 29601